Darian Durant was down on the ground, rolling around in agony.
But it wasn't the Tar Heel quarterback who was suffering pain; it was his team, which had just shot itself in the foot again.
And those images appearing before the team's eyes were highlights of its previous blunders in a mistake-plagued season.
The one that elicited Durant's show of despair was a fumble by tight end Bobby Blizzard on the 2-yard line early in the third quarter of UNC's 21-13 loss to Georgia Tech at Kenan Stadium.
Blizzard coughed the ball up after rumbling 59 yards on a pass from Durant over the middle, with the Tar Heels trailing just 14-13. The Yellow Jackets (4-1, 1-1 in the ACC) recovered in the end zone for a touchback.
"When I saw (Blizzard) break free, I just knew that he was going to get in there," Durant said. "It was just unbelievable. I mean, out of all the things that could have happened in that situation, he could have gotten tackled at the 1 or anything. That's what I thought happened. When I saw the referee throw his little white bag out there I knew what happened, and it was just an unbelievable feeling."
To twist the dagger even deeper into UNC's breast, the Tech proceeded to go on an exhausting 18-play, 80-yard touchdown drive, that absorbed eight minutes and two seconds.
"How do you describe or put any worth on what that play was, causing the fumble down on the 1-yard-line, the ball going in the end zone and us getting it," Tech coach Chan Gailey said. "To cap it with (our touchdown drive), you can't underestimate how big that was. That is probably the turning point, if you had to say there was one."
The Yellow Jackets were going to settle for a 40-yard field goal, but again North Carolina (1-3, 0-1) came up with an untimely mental gaffe. Derrick Johnson was called for roughing the kicker, giving Tech's drive new life.