Last season it seemed like a simple-enough formula for success: night game + Kenan Stadium = North Carolina win.
It happened against Georgia Tech. It happened against N.C. State. And, most improbably, it happened against then-No. 4 Miami.
There was a buzz in the stadium long before kickoff, students turned out in full force and - in the cases of the Wolfpack and the Hurricanes - fans stormed the field at the end of dramatic victories.
"There's no question in my mind that the positive atmosphere and the energy from the crowd had an impact on the team's performance," said Director of Athletics Dick Baddour. "It created tremendous excitement."
And the new season, once again, dawns with a 7 p.m. start Saturday against Wisconsin, another chance for the nighttime magic to continue.
But after Saturday, night owls might have to wait until next year to cheer under the Kenan Stadium lights.
North Carolina determines its own start time only when a TV station (usually an ESPN or ABC network) does not decide to show the game.
And in that case, Baddour said he would lean more toward a traditional 1:30 p.m. start time than an evening kickoff.
"We've got people that travel a good distance to get here," he said. "And they prefer an opportunity to get home at a decent hour."