North Carolina wide receiver Wallace Wright never had seen it before. Running back Barrington Edwards never had seen it before.
Even Coach John Bunting, a man who has been coaching football for 20 years, never had seen it before.
But there it was on the stat sheet after the Tar Heels' bruising loss to Wisconsin on Saturday.
Total penalties for UNC: 12. Total number of yards lost because of those penalties: 115.
"I have never seen so many flags in my life," Wright said. "I've been watching football for 20 years and I've never seen as many flags as there were tonight."
The Tar Heels' miscues couldn't be pinpointed on any one area, as all units struggled with penalties. The offense, defense, special teams and even the coaching staff shared responsibility for all the yellow that spotted the field Saturday.
The problems for UNC began on the first drive of the game as the Tar Heels were called for two consecutive penalties. An illegal block in the back and an unsportsmanlike conduct call on Bunting turned a five-yard punt return into a 13-yard loss and put the UNC offense on their own five-yard line for quarterback Matt Baker's first snap in Kenan Stadium as the starter.
"I've never seen so many flags fly in a game," Bunting said. "So that was certainly different than I've been accustomed to being around - beginning with our team, going to their team.
"Obviously one was thrown on me and I'm pretty ashamed of that. I had one called on me at the very beginning of the ball game on that punt return. We've got to go back and try and get this sorted out quickly because we have a lot of football left."