As Louisville was putting its final stamp on a 69-14 shellacking of the Tar Heels on Saturday, North Carolina fans had to be thinking, "it can't get much worse than this."
Well, they were right. The loss featured the most points ever surrendered by a Tar Heel football team in the program's (mostly) proud 117-year history.
But a fairly recent phenomenon spanning college football has forever skewed the record books - making it impractical to compare Saturday's game to UNC's worst loss, a 66-0 drubbing at the hands of Virginia during the Taft administration.
An offensive explosion beginning about a decade ago has resulted in college football's record book having more and more records from the 1990s and later - rendering previous milestones pretty much incomparable and passe.
Absent from the tops of the lists are some of the game's all-time greats such as Stanford's John Elway and SMU's Doak Walker. In their place stand Houston's forgettable Dave Klingler and Wisconsin's Ron Dayne.
In fact, the majority of college football's marquee records were set within the last couple of years by players now rounding out rosters in European leagues or regaling the local set with tales of their past glory in 7-Eleven parking lots.
The record for most yards passing in a career is 17,072, and it's not held by a Marino, Montana or one of three Mannings. Timmy Chang set the mark last year while at the University of Hawaii. He wasn't selected in April's NFL Draft.
In 2003 someone named B.J. Symons threw the most touchdown passes in a single season, 57, at Texas Tech. This is Symons' second year on the Houston Texans and he hasn't seen the field yet.
Taylor Stubblefield's 316 receptions at Purdue are the most ever in a career by a wide receiver. He accomplished the feat from 2001-04. Marvin Harrison caught a mere 135 in four years at Syracuse.