The Daily Tar Heel is set to move its headquarters off campus to 151 E. Rosemary St. starting next fall.
In order to continue to grow as a business, The Daily Tar Heel must produce new content streams and hire more advertising staff, General Manager Kevin Schwartz said.
After exhausting all options to expand its space in the Student Union or move elsewhere on campus, the paper looked to move downtown.
With the move, the DTH is betting that its new content and products will generate enough revenue to support the rent and that the staff will be able to recruit and retain writers who might live on the opposite side of campus.
"There's risk in doing this, but there's risk in not doing anything." Schwartz said. "We need to move forward."
