The estimate comes from Jim Kitchen, a Kenan-Flagler Business School entrepreneur-in-residence and founder of the flash startup competition.
This year, students in Business 500: Entrepreneurship and Business Planning and Kenan-Flagler’s Global Learning Opportunities in Business Education program split into teams of two and three and competed to raise money. Each student received $50 as seed money.
“We ended up selling all 4,000 of our necklaces,” said Casey Harris, a student in Business 500 who sold glow stick necklaces before Saturday’s football game. Harris’ team won the competition, netting $6,146.
“How we marketed it gave us an advantage from the get-go,” she said.
Harris’ Facebook event for the project called “Get Kenan Stadium GLOWING for Aiden!!!” had 1.4 thousand users sign up to attend.
Business student Kim McCormack said her group raised $2,550 by selling 470 shot glasses.
“I personally learned how important it is to get the cause out there first,” McCormack said. “It shows us that you can make money and it can go to a good cause, it’s not that hard.”
Kenan-Flagler’s GLOBE program partners with Chinese University of Hong Kong and the Copenhagen Business School. About 15 students from each university spend one semester at each school for a total of three semesters in the program.