Evan Rodgers did it for Harambe.
Rodgers, a first-year student and Robertson Scholar, recently ran for governor in the Hinton James community. His primary campaign tactic — a Harambe-themed Snapchat filter, based on a popular meme that iconizes the gorilla, Harambe, killed at the Cincinnati Zoo in May.
Although he didn't win — Wil Wiener did — he brought student campaigning to a new level.
Rodgers said the idea came about over lunch, when he and a friend decided that the perfect way to fuel his campaign, boost votes and get campus talking, was to create a Snapchat filter.
"My friend and I were sitting at lunch one day and we both thought it would be a nice, original, fun thing to do," Rodgers said.
The Snapchat filter was available to all Hinton James residents. The visual included the text "Evan for HoJo Governor" and "Harambe's Choice (RIP Harambe)." The filter lasted only two days, so the residents unfortunately had to say goodbye to Harambe once again.
Excited about the Snapchat filter, Rodgers discussed the success it had in the Hinton James community as well as around campus. He said students talked about the filter and reacted positively.