Skincare routines, clothing hauls, lifestyle advice – social media influencers are all over your feed, and they’re here at UNC too.
Tyla Gomez (@_tylagomez), Maddi Lane (@maddislane) and Haleigh Somberg (@haleighsom) are three Instagram influencers who are balancing their growing accounts with the demands of being a UNC student.
“Since I got Instagram, I always wanted to post nice pictures,” Gomez said. “When I realized that if I posted even nicer pictures, I could potentially make money, that was the ultimate incentive.”
Gomez has been building her Instagram since high school and now has 3,726 followers. Her account’s focus is on beauty, fashion and general positivity, which she achieves through posting inspirational quotes with her pictures.
Besides offering inspiration to her followers, Gomez was contracted to do advertisements with My Clarins, a skincare product company, and she has worked as a brand ambassador for L2 Brands in the UNC Student Stores. Gomez wants to grow her following and partnerships, so she can use her account as a side job while she pursues a career in acting. Gomez said her time commitment to her account varies each week because most of her content is taken in advance, especially during vacations.