The Town of Carrboro received an Award of Excellence in early September from the City-County Communications & Marketing Association's (3CMA) Savvy Awards for the installation of their Town Information Centers.
The award was in the category of Most Creative Activity with Least Dollars Spent.
The Town Information Centers are wooden kiosks that spread information about local events, programs and more. They are designed to provide non-digital means of communications for people who are not connected to social media or email.
The award was presented at the 3CMA national conference held in St. Louis, Missouri on Sept. 9.
3CMA judges said that the Information Centers are “a fantastic alternative for delivering information to the community."
Catherine Lazorko, the communication and engagement director for the Town of Carrboro, said she believes that becoming a visible presence in neighborhoods is important.
“We recognize that not everyone is on social media, on Wi-Fi or able to find information on webpages,” Lazorko said. “This is another avenue to really build relationships and go where the people are.”
Lazorko added that the idea for the kiosks was discussed years ago, but the pandemic initiated execution of the idea. The kiosks allowed for the spread of information about COVID-19 testing, vaccination, food distribution and aid for those facing evictions.
She also discussed future ideas for improving the kiosks, such as installing more, adding information centers to existing structures and improving the relevance of the types of information being shared.