Many students may be unaware that Memorial Hall, a seemingly standard building in the middle of campus, is home to a world-class theater, thanks to Carolina Performing Arts.
On Feb. 16, CPA launched the “We Are CPA” campaign with the intention of raising student awareness about the organization.
The campaign was designed last semester by students in media and journalism professor Gary Kayye's class, New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations.
The 55-student class was tasked with collaborating to design a campaign for CPA that would appeal to students and promote $10 student tickets to performances, Grace Williams, student campaign coordinator for CPA, said.
In addition to Williams, CPA also hired Addison Lanter, Jillian Ryan and Katie Fuller as student campaign coordinators to execute the project.
“Students simply just don't know what's going on, and they don't know what amazing performances and opportunities are at CPA and what the offerings are,” Williams said. “So, we decided to create a campaign to kind of build student awareness and get them involved in a fun and exciting way.”
The campaign is built around the tagline: “We are Champions. We are Performers. We are Advocates.”
“Throughout the next three weeks, and continuing on, we will be highlighting different champions, performers and advocates on campus,” Lanter said.
The campaign aims to provide students with a platform to celebrate their interests.