Michael "Lord Goose" Seethaler and Justis "Justis Ryan" Malker, members of the weekly freestyle group Cypher, rap-off in the Pit at UNC-Chapel Hill on January 15, 2020. “We don’t care if you’re Jay-Z or if you don’t even consider yourself a good rapper,” he said. “Like, there are times where the mission is not to be good. The mission is to be real, to be authentic.”