Carter Ruff, 28, a member of the freestyle group Cypher and the co-founder of Poetic Labs, a company dedicated to the exploration of spirituality via hip-hop, raps during a gathering of the group in the Pit at UNC-Chapel Hill on January 15, 2020. "“I will say, with all due humility, my life goal is to become enlightened and be an enlightened rapper, and bring those teachings into hip-hop," he said.