Some people say it's not what you know but who you know. Others say both are important. But one thing is certain: for UNC-Chapel Hill graduates wondering how their diplomas will help them find jobs, the University's good reputation and extensive alumni network throughout the state can be a blessing, especially in a lagging economy. "It never hurts to be the top university in the state," said Tim Stiles, an associate director at University Career Services. "We have the brand-name recognition. We have the reputation."