Rumors Boutique is not the average thrift store in Chapel Hill.
Located behind Al’s Burger Shack off of North Graham Street, Rumors offers high-quality vintage clothes, sunglasses and accessories to students willing to leave the comfort of campus.
Owners Casey Longyear and Marshe Wyche opened the first Rumors store in 2007 in Richmond, Virginia, offering local and international indie lines of clothing. After a year, the budding store transitioned to become more of a thrift boutique with a focus on high quality, vintage items.
Longyear and Wyche opened their second location in Chapel Hill in 2013, offering the same types of vintage finds to UNC students. The store celebrates its four-year anniversary this month.
From the moment one walks into the store, shoppers will notice posters strung up on the walls, art covering the shelves and loud indie music blasting over the speakers. Ben Daughtry, a manager at the store, believes that the unique flair generates the store’s appeal.