Former North Carolina basketball player K.J. Smith — son of two-time NBA Champion, commentator and UNC alumnus Kenny Smith — recently joined the litany of retired athletes gracing the sets of the nation’s most prominent sports outlets.
Though he's now in the network of former players turned analysts, Smith has aspirations that soar beyond carving himself out a corner in the industry.
“My long term goal is to be the best sports broadcaster that there is,” he said.
After averaging 13 minutes per game during his first season at the University of the Pacific, Smith transferred to North Carolina in 2017. He was a staple at UNC for three years, most notably starting in place of an injured Cole Anthony during the 2019-20 season.
A fan favorite, students may remember when Smith was offered the Tar Heels’ final scholarship for that season in a video that went viral on campus.
“I distinctly remember seeing the video of him getting his scholarship on Instagram," senior Kenan Sayers said. "I couldn’t have imagined a more deserving player.”
As his college career came to an end in March, Smith was faced with two options: play basketball overseas or work to become a media personality. This decision was made easier by Smith’s connections within the sports media world, namely Shannon Terry, founder and CEO of 247Sports and Rivals.com.
Smith and Terry met through the former’s startup, a virtual basketball camp called Jet Academy. From then on, Smith became committed to entering the space of broadcast journalism through Terry’s latest company — On3.com
As a national basketball analyst for On3, Smith flew between Atlanta, Los Angeles, Miami and Las Vegas this summer evaluating the best AAU recruits the country has to offer.