During UNC's national championship game against Kansas Monday night, Chapel Hill restaurants and bars were filled to the brim with loudly cheering fans and foot traffic.
Local businesses found themselves in the midst of two historic nights of business and basketball. And despite Chapel Hill coming home with a 72-69 loss following the game, the Final Four and national championship games brought forth brand recognition to sales spikes for businesses throughout the area.
Robert Poitras, a fourth-generation UNC alumnus who owns Carolina Brewery, said it is a special experience to be in the middle of the celebrations.
“I tell our staff and I tell college students that come into the restaurant that they’re going to remember this for the rest of their life, and I will as well,” he said. “As a business owner, this is going to be a top-three moment in the history of me operating restaurants.”
The restaurant sold $100 tickets to watch the national championship game at the establishment, which sold out in just four minutes.
And for the Final Four game, tickets sold out in minutes.
Other restaurants across the area saw similar demand, including Sup Dogs, which had a line around the corner for reservations to watch the men's Final Four game. The restaurant set sales records on Saturday for the game, owner Bret Oliverio said.
Sup Dogs’ reservations for the national championship game were set similarly to the Final Four, with people waiting many hours for a spot inside.
One challenge that arose at the restaurant was proper staffing, since many of Sup Dogs’ employees are students who wanted to enjoy watching the games. But despite this, he said his staff rose to the occasion and pulled off two successful evenings.