News
$1.8B Objective Probably Too Low
By Elyse Ashburn and John Frank | October 11UNC officially will embark today on what University officials claim is an "ambitious" and "aggressive" fund-raising campaign, but experts indicate that the school's $1.8 billion goal likely is a conservative benchmark. The philosophy behind the campaign goal-setting process is largely subjective, but fund-raising experts say universities tend to err on the side of caution when setting goals.
