“For too long, survivors have carried the burden of getting people to pay attention. It’s the bystanders who need to stand up,” said Tina Tchen, assistant to the president and chief of staff to the first lady.
Since the campaign’s launch, 226 universities have signed on to be a part of the campaign.
North Carolina schools on the list include N.C. State University, UNC-Asheville and three private colleges: Elon University, High Point University and Wake Forest University.
UNC-CH’s student government has not yet signed to join the initiative.
Student Body Vice President Kyle Villemain said student government members are addressing the campaign.
“We’re not looking to check a box and say we’ve signed onto a campaign — send an email and we’re done,” Villemain said. “We’re looking to make sure that whatever we do is an inclusive campaign and improves something at UNC.”
The White House is partnering with celebrities, TV channels, the NCAA, media outlets and activist groups to launch the campaign, which encourages campuses to create an environment where sexual assault is unacceptable.