As of Saturday, country group Gloriana had sold about 250 tickets for its show Tuesday at Memorial Hall. Earl Sweatshirt has sold 450 tickets for his show Wednesday.
Memorial Hall fits about 900 students in its lower level. CUAB president and senior Gabe Chess said the student-run board was hoping to sell out the lower level for both concerts.
But Chess is hopeful the activities board will reach that goal — at least with Sweatshirt’s concert.
“With Earl Sweatshirt, we feel pretty good about the numbers,” he said. “You know, students tend to buy things at the last minute. I’ve heard from a lot of people who haven’t bought their tickets yet, so I do expect those numbers to pick up.”
Chess said he did not work closely with Homecoming last year, but he estimates that about 1,000 tickets were sold for Wale and Ace Hood’s performance in Carmichael Arena last year. In 2012, J. Cole sold out his show in Carmichael, selling about 3,000 tickets.
But Chess said even with J. Cole’s sold out show, CUAB still had about $100,000 in expenses after accounting for the ticket revenues.
This is why the board decided to play it safe this year, spending a combined $50,000 on the two acts.
“Even in the years that we’re selling out, it was at a super high expense to students,” Chess said. “If we’re only reaching 3,000 students, then it’s difficult to hit those other 25,000 students who paid the fee when we spend a third of the budget on one event.”