Minor Details Help Chances Of Success
By Staff Editor | Nov. 15, 2001I am awash in a sea of publicists. Every day I get a deluge of phone calls, e-mails, faxes and press kits from publicists trying to get coverage for their bands. At the same time, I'm sending phone calls, e-mails and faxes to other publicists who don't care if The Daily Tar Heel wants an interview. That's the way it goes -- sometimes they want something from me, other times I want something from them. On good days, the relationship is mutually beneficial, but usually it devolves into a long and tedious power struggle.
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